Data for: Tasting accents: Three studies on the influence of regional accents on people's expectation and perception of food
type: Dataset
description: This dataset contains 20 audio files and raw data from three studies about the effect of accents on the expectations and perceptions of food. The audio files are small descriptions of the food stimuli recorded by a dialect specialist in four different accents from four Swedish counties (Skåne, Värmland, Stockholm, and Norrland) chosen to represent, respectively, the south, west, east, and north of the country. Study 1 contains data on 302 consumers’ liking of a vegan cream cheese and jam sandwich after they heard a description of the sandwich in the four mentioned accents. It also shows the willingness to meet (WTM) and a check-all-that-apply (CATA) description of the person telling a short story in the four different accents. Study 2 contains data on 314 consumers’ liking and CATA description of one dried pork sausage and one dried vegan sausage after hearing descriptions in two different accents (northern and southern). Study 3 contains data on 314 consumers’ willingness to try (WTT) and CATA description of four regional dishes after seeing a picture and listening to a description of them in the four different accents. All data was collected through online questionnaires hosted on EyeQuestion between February and Juni of 2025.
citation: CreativeWork
  name: Baptista, I., Spence, C., Swahn, J. (2026). Tasting accents: Three studies on the influence of regional accents on expectation and perception of food. Multisensory Research. https://doi.org/10.1163/22134808-bja10193
conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
conditions of access: info:eu-repo/semantics/openAccess
creative work status: completed
  type: DefinedTerm
  in defined term set: http://publications.europa.eu/resource/authority/dataset-status
  term code: COMPLETED
creator: Iuri Baptista
creator: Johan Swahn
date modified: 2026-05-29
date published: 2026-05-29
funding: PAN Sweden
  type: Grant
  funder: Swedish Research Council for Environment Agricultural Sciences and Spatial Planning
language: English
language: Swedish
is part of: https://doi.org/10.60689/70ar-zn58
keywords: Other Social Sciences not elsewhere specified
  type: DefinedTerm
  term code: 50999
keywords: OTHER
keywords: consumer behaviour
keywords: sensory evaluation
keywords: vegetarian dishes
keywords: restaurant workers
keywords: restaurant sector (lines of business)
keywords: accent (linguistics)
keywords: food services
license: https://creativecommons.org/licenses/by/4.0/
publisher: Örebro University
size: QuantitativeValue
  unit text: cases
  value: 930
size: QuantitativeValue
  unit text: variables
  value: 89
spatial coverage: Sweden
temporal coverage: 2025-02-08/2025-06-10
distribution: data/Tasting accents (audio files).zip
  type: DataDownload
  additional type: data
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 4688356
  encoding format: application/zip
distribution: data/Tasting accents (data csv).zip
  type: DataDownload
  additional type: data
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 42638
  encoding format: application/zip
distribution: data/Tasting accents (data xlsx).xlsx
  type: DataDownload
  additional type: data
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 243067
  encoding format: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet
distribution: documentation/Tasting accents (read me).txt
  type: DataDownload
  additional type: documentation
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 4992
  encoding format: text/plain
version: 1

PropertyValue
property ID: DOI
value: 10.60689/0ens-ej91

PropertyValue
property ID: DOI
value: 10.1163/22134808-bja10193

Iuri Baptista
type: Person
affiliation: Örebro University
family name: Baptista
given name: Iuri

Örebro University
type: Organization
department: School of Hospitality, Culinary Arts and Meal Science

Johan Swahn
type: Person
affiliation: Örebro University
family name: Swahn
given name: Johan

Swedish Research Council for Environment Agricultural Sciences and Spatial Planning
type: Organization

English
type: Language
alternate name: eng

Swedish
type: Language
alternate name: swe

OTHER
type: DefinedTerm
description: Use if the topic is known, but not found in the list.
term code: Other

consumer behaviour
type: DefinedTerm
term code: p8576

sensory evaluation
type: DefinedTerm
term code: p3457

vegetarian dishes
type: DefinedTerm
term code: p9025

restaurant workers
type: DefinedTerm
term code: p23562

restaurant sector (lines of business)
type: DefinedTerm
term code: p18807

accent (linguistics)
type: DefinedTerm
term code: p26811

food services
type: DefinedTerm
term code: p39048

Sweden
type: Place