Data för: When the music stops: Crossmodal effects of sounds on taste do not explain changes in liking Data for: When the music stops: Crossmodal effects of sounds on taste do not explain changes in liking 2026-53-1 https://doi.org/10.60689/v8x5-nt39 Swedish National Data Service Svensk nationell datatjänst Landing page Data för: When the music stops: Crossmodal effects of sounds on taste do not explain changes in liking Data for: When the music stops: Crossmodal effects of sounds on taste do not explain changes in liking 2026-53-1 https://doi.org/10.60689/v8x5-nt39 oai:DiVA.org:oru-121234 urn:nbn:se:oru:diva-121234 10.1016/j.foodqual.2025.105576 Swahn, Johan Swahn, Johan Nilsen, Asgeir Nilsen, Asgeir Baptista, Iuri Baptista, Iuri Swedish National Data Service Svensk nationell datatjänst Landing page sensory evaluation sensorisk bedömning consumer research konsumentundersökning chocolate choklad ambience atmosfär (anda) sense of taste smaksinnet multisensory experience multisensorisk upplevelse OTHER ÖVRIGT This dataset contains the data from a consumer sensory test with 515 participants evaluating six combinations of two chocolate ganache and three music conditions. Each participant tasted all six samples (2 ganache x 3 music conditions) in balanced monadic presentation and evaluated liking, sweetness, bitterness, and sourness. The data was collected in May 2018 at a food festival in Stockholm, Sweden. Denna datauppsättning innehåller data från ett sensoriskt konsumenttest med 515 deltagare som utvärderade sex kombinationer av två chokladganacher och tre musiktillstånd. Varje deltagare smakade alla sex prover (2 ganacher x 3 musiktillstånd) balanserad monadisk presentation och utvärderade smak, sötma, bitterhet och surhet. Data samlades in i maj 2018 på en matfestival i Stockholm. 2018-06-05 2018-06-07 Sweden Sverige IndividualIndividual IndividIndivid Participants were visitors of a food event in Stockholm, older than 16 years old, and had no restriction to the ingredients in the chocolate ganache. Deltagarna var besökare på ett matevenemang i Stockholm, äldre än 16 år, och hade inga begränsningar för ingredienserna i chokladganachen. Numeric Text Cross-sectionCross-section TvärsnittTvärsnitt Convenience sampling, participants do not represent the population.Convenience sampling, participants do not represent the population. Ett bekvämlighetsurval användes, deltagarna representerar inte befolkningen.Ett bekvämlighetsurval användes, deltagarna representerar inte befolkningen. Non-probabilityNon-probability Icke-sannolikhetsurvalIcke-sannolikhetsurval Data was collected through online questionnaires hosted on EyeQuestion in June 2018.Data was collected through online questionnaires hosted on EyeQuestion in June 2018. Data samlades in via online-enkäter som hölls på EyeQuestion i juni 2018.Data samlades in via online-enkäter som hölls på EyeQuestion i juni 2018. Self-administered questionnaireSelf-administered questionnaire Självadministrerat frågeformulärSjälvadministrerat frågeformulär Access to data through SND. Data are freely accessible. Åtkomst till data via SND. Data är fritt tillgängliga. openAccess Swahn, J., Nilsen, A., & Baptista, I. (2025). When the music stops : Crossmodal effects of sounds on taste do not explain changes in liking. In Food Quality and Preference (No. 105576; Vol. 131). https://doi.org/10.1016/j.foodqual.2025.105576 Swahn, J., Nilsen, A., & Baptista, I. (2025). When the music stops : Crossmodal effects of sounds on taste do not explain changes in liking. In Food Quality and Preference (No. 105576; Vol. 131). https://doi.org/10.1016/j.foodqual.2025.105576 urn:nbn:se:oru:diva-121234 10.1016/j.foodqual.2025.105576 oai:DiVA.org:oru-121234 2025 oai:DiVA.org:oru-121234