ORVESTO 1978-I_2 Sverige nu 1978-I Sweden now 1978-I_2 snd0033-2-1.0 https://doi.org/10.5878/002473 Swedish National Data Service Svensk nationell datatjänst Landing page ORVESTO 1978-I_2 Sverige nu 1978-I Sweden now 1978-I_2 snd0033-2-1.0 https://doi.org/10.5878/002473 Testologen Ltd. Testologen AB Swedish National Data Service Svensk nationell datatjänst Sweden now In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering the period 1972-1991. I mitten av sextiotalet introducerade Testologen AB, i samarbete med en grupp annonsörer, ett nytt sätt att undersöka där data om målgrupperna, dvs. intressen, konsumtionsvanor, ägodelar, köpavsikter, och data om läsvanor samlades in i samma undersökning. Hos SND finns nu undersökningar tillgängliga från serien Sverige nu över perioden 1972-1991. Landing page CONSUMPTION KONSUMTION NEWSPAPER READERSHIP TIDNINGS LÄSEKRETS PERIODICALS READERSHIP TIDSKRIFTSLÄSARE SHOPPING SHOPPING RETAIL OUTLETS FÖRSÄLJNINGSSTÄLLEN DOMESTIC APPLIANCES HUSHÅLLSAPPARAT CONSUMER GOODS KONSUMTIONSVAROR MEMBERSHIP MEDLEMSKAP ATTITUDES ATTITYDER DRINKING BEHAVIOUR ALKOHOLVANOR ORGANIZATIONS ORGANISATIONER INTEREST (COGNITIVE PROCESSES) INTRESSE (KOGNITIVA PROCESSER) frequency frekvens Consumption and consumer behaviour Konsumtion och konsumentbeteende Media Media Public relations Public relations In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1978-I, covering the period 1977-10-19 to 1977-12-30. In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed. Syfte: Samla in en bred information om intressen, köpvanor och mediaval Delmängd av ORVESTO 1978-I omfattande perioden 1977-10-19 till 1977-12-30. 1977-10-19 1977-12-30 Sweden Sverige IndividualIndividual IndividIndivid Individuals aged 15-70 years Personer i åldrarna 15-70 år Numeric Longitudinal: Trend/Repeated cross-sectionLongitudinal: Trend/Repeated cross-section Longitudinell: Trend/Upprepat tvärsnittLongitudinell: Trend/Upprepat tvärsnitt Probability: Simple randomProbability: Simple random Sannolikhetsurval: obundet slumpmässigt urvalSannolikhetsurval: obundet slumpmässigt urval Self-administered questionnaire: PaperSelf-administered questionnaire: Paper Självadministrerat frågeformulär: papperSjälvadministrerat frågeformulär: papper Access to data through SND. Access to data is restricted. Åtkomst till data via SND. Tillgång till data är begränsad. restrictedAccess