In the mid-1960s, Testologen AB, in collaboration with a group of advertisers, introduced a new survey format that involved collecting target group data - socio-economic data, interests, purchasing habits, holdings, purchasing intentions, etc. - and reading habits data in one and the same survey. The surveys are called 'Sweden Now', but the data bank is marketed under the name ORVESTO. The name ORVESTO indicates the aim of covering many media groups: OR as in the organisational press, VE as in the weekly press and STO as in the metropolitan press. ORVESTO surveys covering a twenty-year period, 1972-1991, are available at SND. In the 1979 survey, respondents were asked to state their reading habits regarding fifteen different daily newspapers, weekdays and weekends respectively. They were also asked to state their reading habits regarding almost fifty newspapers from the weekly and monthly press. Other questions were about the household's ownership of capital goods such as a car, camera, projector, washing machine, dishwasher, etc., and whether there were dogs, cats, aquarium fish or caged birds in the household. A group of questions was about purchasing habits and purchasing intentions for several products. A number of questions about personal interests were introduced with "Human interests are different. How interested are you in the following subjects and activities?" The respondent was then asked how interested he/she is in buying food, cooking, having guests, leisure activities, etc. There is information on the respondent's gender, marital status, age, income, occupation, education and residence as well as on the size of the household, age structure and total household income. The main part of Sweden Now 1979 is replicated from previous years. New for this survey are a number of questions that deal with the respondent's ability to influence purchasing at the workplace.
Testologen Ltd. (1979) Orvesto 1979-I : Hela riket. Sollentuna: Testologen Ltd.
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Refers to the act of acquiring and/or using something to meet the needs and wants of a person, community or society. Data in this category include patterns of consumer behaviour, changes in them, and data on consumer ethics.For example, survey data on how often people buy certain items; when and where they shop; whether ethical considerations affect their consumer choices.
Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
Measures adopted to enhance or preserve the image of individuals, companies, organisations, and governments for example by means of advertising, lobbying etc.
THE TOTAL NUMBER OF (REGULAR) READERS OF A NEWSPAPER; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY
THE TOTAL NUMBER OF (REGULAR) READERS OF A PERIODICAL PUBLICATION; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY
A FEELING OF CONCERN FOR OR CURIOSITY ABOUT A PERSON OR THING