Sweden now 1979-I
type: Dataset
description: In the mid-1960s, Testologen AB, in collaboration with a group of advertisers, introduced a new survey format that involved collecting target group data - socio-economic data, interests, purchasing habits, holdings, purchasing intentions, etc. - and reading habits data in one and the same survey. The surveys are called 'Sweden Now', but the data bank is marketed under the name ORVESTO. The name ORVESTO indicates the aim of covering many media groups: OR as in the organisational press, VE as in the weekly press and STO as in the metropolitan press. ORVESTO surveys covering a twenty-year period, 1972-1991, are available at SND. In the 1979 survey, respondents were asked to state their reading habits regarding fifteen different daily newspapers, weekdays and weekends respectively. They were also asked to state their reading habits regarding almost fifty newspapers from the weekly and monthly press. Other questions were about the household's ownership of capital goods such as a car, camera, projector, washing machine, dishwasher, etc., and whether there were dogs, cats, aquarium fish or caged birds in the household. A group of questions was about purchasing habits and purchasing intentions for several products. A number of questions about personal interests were introduced with "Human interests are different. How interested are you in the following subjects and activities?" The respondent was then asked how interested he/she is in buying food, cooking, having guests, leisure activities, etc. There is information on the respondent's gender, marital status, age, income, occupation, education and residence as well as on the size of the household, age structure and total household income. The main part of Sweden Now 1979 is replicated from previous years. New for this survey are a number of questions that deal with the respondent's ability to influence purchasing at the workplace.
alternate name: Sverige nu 1979-I
citation: Testologen Ltd. (1979) Orvesto 1979-I : Hela riket. Sollentuna: Testologen Ltd.
citation: Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
conditions of access: https://publications.europa.eu/resource/authority/access-right/NON_PUBLIC
conditions of access: info:eu-repo/semantics/restrictedAccess
creative work status: completed
  type: DefinedTerm
  in defined term set: http://publications.europa.eu/resource/authority/dataset-status
  term code: COMPLETED
creator: Testologen Ltd.
date modified: 2025-03-20
date published: 1983-01-01
language: Swedish
is part of: https://doi.org/10.5878/000017
keywords: Consumption and consumer behaviour
keywords: Media
keywords: Public relations
keywords: Social Sciences
  type: DefinedTerm
  term code: 5
keywords: Media and Communication Studies
  type: DefinedTerm
  term code: 50801
keywords: frequency
publisher: IMU-Testologen AB
size: QuantitativeValue
  unit text: cases
  value: 5290
size: QuantitativeValue
  unit text: variables
  value: 383
spatial coverage: Sweden
temporal coverage: 1978/1979
distribution: documentation/ORV79-I_kb.html
  type: DataDownload
  additional type: documentation
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 269475
  encoding format: text/html
version: 1.0

PropertyValue
property ID: DOI
value: 10.5878/002482

Swedish
type: Language
alternate name: swe

Consumption and consumer behaviour
type: DefinedTerm
description: Refers to the act of acquiring and/or using something to meet the needs and wants of a person, community or society. Data in this category include patterns of consumer behaviour, changes in them, and data on consumer ethics.For example, survey data on how often people buy certain items; when and where they shop; whether ethical considerations affect their consumer choices.
term code: Economics.ConsumptionAndConsumerBehaviour

Media
type: DefinedTerm
description: Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
term code: MediaCommunicationAndLanguage.Media

Public relations
type: DefinedTerm
description: Measures adopted to enhance or preserve the image of individuals, companies, organisations, and governments for example by means of advertising, lobbying etc.
term code: MediaCommunicationAndLanguage.PublicRelations

CONSUMPTION
type: DefinedTerm

NEWSPAPER READERSHIP
type: DefinedTerm
description: THE TOTAL NUMBER OF (REGULAR) READERS OF A NEWSPAPER; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY

PERIODICALS READERSHIP
type: DefinedTerm
description: THE TOTAL NUMBER OF (REGULAR) READERS OF A PERIODICAL PUBLICATION; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY

SHOPPING
type: DefinedTerm

DECISION MAKING
type: DefinedTerm

RETAIL OUTLETS
type: DefinedTerm

DOMESTIC APPLIANCES
type: DefinedTerm
description: COVERS DOMESTIC ELECTRICAL APPLIANCES

CONSUMER GOODS
type: DefinedTerm

ATTITUDES
type: DefinedTerm

INTEREST (COGNITIVE PROCESSES)
type: DefinedTerm
description: A FEELING OF CONCERN FOR OR CURIOSITY ABOUT A PERSON OR THING

frequency
type: DefinedTerm
term code: p704

Sweden
type: Place