Sweden now 1975-I_2
type: Dataset
description: In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1975-I, covering the period 1974-10-24 to 1975-01-24.
alternate name: Sverige nu 1975-I
citation: Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
citation: Testologen Ltd. (1975) Orvesto 1975-I : Hela riket. Sollentuna: Testologen Ltd.
conditions of access: https://publications.europa.eu/resource/authority/access-right/NON_PUBLIC
conditions of access: info:eu-repo/semantics/restrictedAccess
creative work status: withdrawn
  type: DefinedTerm
  in defined term set: http://publications.europa.eu/resource/authority/dataset-status
  term code: WITHDRAWN
creator: Testologen Ltd.
date modified: 2025-07-07
date published: 1983-01-01
language: Swedish
is part of: https://doi.org/10.5878/4fyr-qj75
keywords: Consumption and consumer behaviour
keywords: Media
keywords: Public relations
keywords: Social Sciences
  type: DefinedTerm
  term code: 5
keywords: Media and Communication Studies
  type: DefinedTerm
  term code: 50801
keywords: frequency
publisher: IMU-Testologen AB
size: QuantitativeValue
  unit text: cases
  value: 1817
size: QuantitativeValue
  unit text: variables
  value: 259
spatial coverage: Sweden
temporal coverage: 1974-10-24/1975-02-19
distribution: documentation/0066_1.html
  type: DataDownload
  additional type: documentation
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 189436
  encoding format: text/html
distribution: documentation/0066_2.html
  type: DataDownload
  additional type: documentation
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 190566
  encoding format: text/html
distribution: documentation/0066_3.html
  type: DataDownload
  additional type: documentation
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 190556
  encoding format: text/html
version: 1.0

PropertyValue
property ID: DOI
value: 10.5878/002777

Swedish
type: Language
alternate name: swe

Consumption and consumer behaviour
type: DefinedTerm
description: Refers to the act of acquiring and/or using something to meet the needs and wants of a person, community or society. Data in this category include patterns of consumer behaviour, changes in them, and data on consumer ethics.For example, survey data on how often people buy certain items; when and where they shop; whether ethical considerations affect their consumer choices.
term code: Economics.ConsumptionAndConsumerBehaviour

Media
type: DefinedTerm
description: Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
term code: MediaCommunicationAndLanguage.Media

Public relations
type: DefinedTerm
description: Measures adopted to enhance or preserve the image of individuals, companies, organisations, and governments for example by means of advertising, lobbying etc.
term code: MediaCommunicationAndLanguage.PublicRelations

CONSUMPTION
type: DefinedTerm

NEWSPAPER READERSHIP
type: DefinedTerm
description: THE TOTAL NUMBER OF (REGULAR) READERS OF A NEWSPAPER; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY

PERIODICALS READERSHIP
type: DefinedTerm
description: THE TOTAL NUMBER OF (REGULAR) READERS OF A PERIODICAL PUBLICATION; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY

SHOPPING
type: DefinedTerm

HOLIDAYS ABROAD
type: DefinedTerm
description: COVERS FOREIGN TRAVEL FOR HOLIDAYS ONLY

RETAIL OUTLETS
type: DefinedTerm

DOMESTIC APPLIANCES
type: DefinedTerm
description: COVERS DOMESTIC ELECTRICAL APPLIANCES

CONSUMER GOODS
type: DefinedTerm

INTEREST (COGNITIVE PROCESSES)
type: DefinedTerm
description: A FEELING OF CONCERN FOR OR CURIOSITY ABOUT A PERSON OR THING

frequency
type: DefinedTerm
term code: p704

Sweden
type: Place