In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1975-I, covering the period 1974-10-24 to 1975-01-24.
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1975) Orvesto 1975-I : Hela riket. Sollentuna: Testologen Ltd.
Refers to the act of acquiring and/or using something to meet the needs and wants of a person, community or society. Data in this category include patterns of consumer behaviour, changes in them, and data on consumer ethics.For example, survey data on how often people buy certain items; when and where they shop; whether ethical considerations affect their consumer choices.
Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
Measures adopted to enhance or preserve the image of individuals, companies, organisations, and governments for example by means of advertising, lobbying etc.
THE TOTAL NUMBER OF (REGULAR) READERS OF A NEWSPAPER; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY
THE TOTAL NUMBER OF (REGULAR) READERS OF A PERIODICAL PUBLICATION; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY
A FEELING OF CONCERN FOR OR CURIOSITY ABOUT A PERSON OR THING