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            <r:String xml:lang="sv">Konsumtions- och köpplanering i hushåll 1976-1977 - Intervjuundersökningen</r:String>
            <r:String xml:lang="en">Planning of consumption and buyer behaviour in households 1976-1977 - Face-to-face interview</r:String>
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            <a:FirstGiven>Lars</a:FirstGiven>
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        <r:String xml:lang="sv">Konsumtions- och köpplanering i hushåll 1976-1977</r:String>
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          <r:String xml:lang="sv">Göteborgs universitet</r:String>
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        <r:SimpleDate>1982-01-01</r:SimpleDate>
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      <r:Content xml:lang="sv">The study was designed with a two-stage research approach. The first stage included a large sample, mail survey with about 1 200 households participating. The second stage consisted of personal interviews with a sub-sample of respondents from the mail survey. About 130 households were interviewed in this second survey. The purpose with the study is to describe the various planning activities that a household goes through when buying goods and services from a market system; to analyse the relationship between the situation and the characteristics of the household and the planning behaviour; to evaluate the efficiency of planning, i.e. to study the effect of different planning on the buyer behavior and the satisfaction in the household.</r:Content>
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