ORVESTO 1982-I_3 Sverige nu 1982-I Sweden now 1982-I_3 snd0165-3-1.0 https://doi.org/10.5878/000974 Swedish National Data Service Svensk nationell datatjänst Landing page ORVESTO 1982-I_3 Sverige nu 1982-I Sweden now 1982-I_3 snd0165-3-1.0 https://doi.org/10.5878/000974 Testologen Ltd. Testologen AB Swedish National Data Service Svensk nationell datatjänst Sweden now In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering the period 1972-1991. I mitten av sextiotalet introducerade Testologen AB, i samarbete med en grupp annonsörer, ett nytt sätt att undersöka där data om målgrupperna, dvs. intressen, konsumtionsvanor, ägodelar, köpavsikter, och data om läsvanor samlades in i samma undersökning. Hos SND finns nu undersökningar tillgängliga från serien Sverige nu över perioden 1972-1991. Landing page CONSUMPTION KONSUMTION NEWSPAPER READERSHIP TIDNINGS LÄSEKRETS PERIODICALS READERSHIP TIDSKRIFTSLÄSARE SHOPPING SHOPPING MEMBERSHIP MEDLEMSKAP INTEREST (COGNITIVE PROCESSES) INTRESSE (KOGNITIVA PROCESSER) Consumption and consumer behaviour Konsumtion och konsumentbeteende Media Media Public relations Public relations In this survey the questions about life style, decisional power at work and reading style have been removed. In this survey the questions about life style, decisional power at work and reading style have been removed. 1981-12 1982-01 Sweden Sverige IndividualIndividual IndividIndivid Individuals aged 15-70 years Personer i åldrarna 15-70 år Numeric Longitudinal: Trend/Repeated cross-sectionLongitudinal: Trend/Repeated cross-section Longitudinell: Trend/Upprepat tvärsnittLongitudinell: Trend/Upprepat tvärsnitt Random sample selected from the population register DAFA-SPAR.Random sample selected from the population register DAFA-SPAR. Probability: Simple randomProbability: Simple random Sannolikhetsurval: obundet slumpmässigt urvalSannolikhetsurval: obundet slumpmässigt urval Self-administered questionnaireSelf-administered questionnaire Självadministrerat frågeformulärSjälvadministrerat frågeformulär Access to data through SND. Access to data is restricted. Åtkomst till data via SND. Tillgång till data är begränsad. restrictedAccess