ORVESTO 1980-II Sverige nu 1980-II Sweden now 1980-II snd0181-1-1.0 https://doi.org/10.5878/002794 Swedish National Data Service Svensk nationell datatjänst Landing page ORVESTO 1980-II Sverige nu 1980-II Sweden now 1980-II snd0181-1-1.0 https://doi.org/10.5878/002794 Testologen Ltd. Testologen AB Swedish National Data Service Svensk nationell datatjänst Sweden now In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering the period 1972-1991. I mitten av sextiotalet introducerade Testologen AB, i samarbete med en grupp annonsörer, ett nytt sätt att undersöka där data om målgrupperna, dvs. intressen, konsumtionsvanor, ägodelar, köpavsikter, och data om läsvanor samlades in i samma undersökning. Hos SND finns nu undersökningar tillgängliga från serien Sverige nu över perioden 1972-1991. Landing page NEWSPAPER READERSHIP TIDNINGS LÄSEKRETS PERIODICALS READERSHIP TIDSKRIFTSLÄSARE DOMESTIC APPLIANCES HUSHÅLLSAPPARAT CONSUMER GOODS KONSUMTIONSVAROR INTEREST (COGNITIVE PROCESSES) INTRESSE (KOGNITIVA PROCESSER) frequency frekvens Consumption and consumer behaviour Konsumtion och konsumentbeteende Media Media Public relations Public relations A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers Purpose: Collect broad information about interests, purchasing habits and media choices A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers Syfte: Samla in en bred information om intressen, köpvanor och mediaval 1980-01-16 1980-03-19 1980-03-10 1980-05-05 1980-04-18 1980-06-04 1980-05-08 1980-06-19 Sweden Sverige IndividualIndividual IndividIndivid Individuals aged 15-70 years Personer i åldrarna 15-70 år Numeric Longitudinal: Trend/Repeated cross-sectionLongitudinal: Trend/Repeated cross-section Longitudinell: Trend/Upprepat tvärsnittLongitudinell: Trend/Upprepat tvärsnitt Random sample selected from the Statistic Sweden population register over the total population (RTB).Random sample selected from the Statistic Sweden population register over the total population (RTB). Probability: Simple randomProbability: Simple random Sannolikhetsurval: obundet slumpmässigt urvalSannolikhetsurval: obundet slumpmässigt urval Self-administered questionnaire: PaperSelf-administered questionnaire: Paper Självadministrerat frågeformulär: papperSjälvadministrerat frågeformulär: papper Self-administered questionnaire: PaperSelf-administered questionnaire: Paper Självadministrerat frågeformulär: papperSjälvadministrerat frågeformulär: papper Self-administered questionnaire: PaperSelf-administered questionnaire: Paper Självadministrerat frågeformulär: papperSjälvadministrerat frågeformulär: papper Self-administered questionnaire: PaperSelf-administered questionnaire: Paper Självadministrerat frågeformulär: papperSjälvadministrerat frågeformulär: papper Access to data through SND. Access to data is restricted. Åtkomst till data via SND. Tillgång till data är begränsad. restrictedAccess