Study of reading habits 1988 - Kalmar and Öland
This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.
Kratz, C. (1989) Tidningsläsning i Kalmar och på Öland. Work report no. 54. Göteborg: Department of Political Science.
Department of Journalism Media and Communication
Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
Data on party political attitudes, political engagement and participation in the political process, voting behaviour, satisfaction with government. Use note: For data on specific political doctrines, use 'Political ideology'.
Recreation patterns, leisure time activities and hobbies. Includes sports spectatorship, competition sports, and travel for leisure. Use note: For data on exercise for keeping fit, use 'Physical fitness and exercise'.
POLICY FOCUSING ON CONCERNS AND ISSUES WITHIN A PARTICULAR COUNTRY.