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      <r:Content xml:lang="sv">I mitten av 1960-talet introducerade Testologen AB, i samverkan med en grupp annonsörer, en ny undersökningsform som innebar att målgruppsdata - socio-ekonomiska data, intressen, köpvanor, innehav, köpavsikter mm - och läsvanedata insamlades i en och samma undersökning. Undersökningarna går under benämningen 'Sverige Nu', men databanken marknadsförs under benämningen ORVESTO. Namnet ORVESTO markerar målsättningen att täcka många mediagrupper: OR som i organisationspress, VE som i veckopress och STO som i storstadspress. Vid SND finns ORVESTO-undersökningar som täcker en tjuguårsperiod, 1979-1991 tillgängliga.
I 1983 års ORVESTO-undersökning ställs frågor om vilken utrustning som finns i hushållet och om vilka inköp man planerar att göra inom de närmaste två åren. Respondenten får även på en skala 'mycket intresserad-mycket ointresserad'  ange sitt intresse för 65 olika ämnen och aktiviteter omfattande: Konsumentkapitalvaror; Dagligvaror; Hygien, hälsa och mode; Växter och husdjur; Nöjen och fritid; Boende och hemmahobbies; samt Samhällsfrågor mm. En annan fråga gäller hur mycket pengar respondenten under ett år normalt lägger ner på bland annat spel, kläder och nöjen. Respondenten fick också ange hur ofta olika typer av affärer besöks, hur ofta man ser ser olika typer av reklam och hur ofta man köper vissa produkter. För närmare hundratalet olika dags-, vecko-, 14-dagars- och månadstidningar anges hur ofta man läser den. Bakgrundsvariablerna innehåller uppgifter om kön, ålder, civilstånd, förvärvsarbete, utbildning, bostad och bostadsort samt hushållets sammansättning.

Syfte:

Samla in en bred information om intressen, köpvanor och mediaval</r:Content>
      <r:Content xml:lang="en">In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. 
In the 1983 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question dealt with how much money the respondent spends on gambling, clothes, entertainment etc. annually. The respondent also had to state how often different shops were visited, how often different types of advertisements were noticed, and how often different products were bought. For some hundred different dailies, weeklies and monthly magazines the respondent had to state how often they were read. Background information covers gender, age, marital status, occupation, education, housing, place of living and household composition.

Purpose:

Collect broad information about interests, purchasing habits and media choices</r:Content>
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