Sweden now 1984-II
type: Dataset
description: In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. In the 1984 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc. The respondent also had to state how often various shops were visited, how often various types of advertisements were noticed, and how often various products were bought. For some hundred various dailies, weeklies and monthly magazines the respondent had to state how often they were read. In connection with the 1984 survey Testologen left the old 16-degree scale measuring the reading habits of the Swedish people. It was replaced by a 7-degree scale, and the name of the paper was illustrated by the logotype of the paper. Background information covers gender, age, marital status, occupation, education, housing, place of living and household composition. Purpose: Collect broad information about interests, purchasing habits and media choices
alternate name: Sverige nu 1984-II
citation: Testologen AB (1984) Orvesto 1984-II. Sollentuna: Testologen Ltd.
conditions of access: https://publications.europa.eu/resource/authority/access-right/NON_PUBLIC
conditions of access: info:eu-repo/semantics/restrictedAccess
creative work status: completed
  type: DefinedTerm
  in defined term set: http://publications.europa.eu/resource/authority/dataset-status
  term code: COMPLETED
creator: Testologen Ltd.
date modified: 2019-02-06
date published: 1994-01-01
language: Swedish
is part of: https://doi.org/10.5878/000216
keywords: Consumption and consumer behaviour
keywords: Media
keywords: Public relations
keywords: Social Sciences
  type: DefinedTerm
  term code: 5
keywords: Media and Communication Studies
  type: DefinedTerm
  term code: 50801
publisher: IMU-Testologen AB
size: QuantitativeValue
  unit text: cases
  value: 8829
size: QuantitativeValue
  unit text: variables
  value: 450
spatial coverage: Sweden
temporal coverage: 1984-03-23/1984-06-28
distribution: documentation/0420.html
  type: DataDownload
  additional type: documentation
  conditions of access: http://publications.europa.eu/resource/authority/access-right/PUBLIC
  conditions of access: info:eu-repo/semantics/openAccess
  content size: 253673
  encoding format: text/html
version: 1.0

PropertyValue
property ID: DOI
value: 10.5878/001080

Swedish
type: Language
alternate name: swe

Consumption and consumer behaviour
type: DefinedTerm
description: Refers to the act of acquiring and/or using something to meet the needs and wants of a person, community or society. Data in this category include patterns of consumer behaviour, changes in them, and data on consumer ethics.For example, survey data on how often people buy certain items; when and where they shop; whether ethical considerations affect their consumer choices.
term code: Economics.ConsumptionAndConsumerBehaviour

Media
type: DefinedTerm
description: Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
term code: MediaCommunicationAndLanguage.Media

Public relations
type: DefinedTerm
description: Measures adopted to enhance or preserve the image of individuals, companies, organisations, and governments for example by means of advertising, lobbying etc.
term code: MediaCommunicationAndLanguage.PublicRelations

Sweden
type: Place