The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1984 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. Respondents answering that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Furthermore respondents were asked about their radio listening habits. Background variables includes information on age, gender, education, occupation, and household composition. Purpose: Describe the trends and changes in people's use of mass media.
Publik- och programforskning (PUB), Sveriges Radio (1984) PUB informerar November 1984. Mediebarometern 1984. Stockholm: Swedish Broadcasting Corporation.
Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
THE TOTAL NUMBER OF (REGULAR) READERS OF A NEWSPAPER; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY
THE TOTAL NUMBER OF (REGULAR) READERS OF A PERIODICAL PUBLICATION; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY
THE MANNER, PURPOSE, FREQUENCY, ETC., OF READERS' USE OF BOOKS
A HOUSEHOLD INCLUDES EITHER ONE PERSON LIVING ALONE OR A GROUP OF PEOPLE, NOT NECESSARILY RELATED, LIVING AT THE SAME ADDRESS WITH COMMON HOUSEKEEPING, I.E. SHARING AT LEAST ONE MEAL PER DAY OR SHARING A LIVING OR SITTING ROOM.