The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. Purpose: Describe the trends and changes in people's use of mass media.
Nordicom Sverige. 2013. Nordicom-Sveriges Mediebarometer 2012. Nordicom Sverige. 978-91-86523-66-4
Nordicom - Nordic Information Centre for Media and Communication Research
Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
The creation, distribution, use, integration and manipulation of information as a significant economic, political, and cultural activity. For instance, data relating to e-commerce, e-government, social media, mobile devices, access to and use of the Internet, e-privacy, information and library resources. Use note: For data on the actual technologies, use 'Information technology'.
Recreation patterns, leisure time activities and hobbies. Includes sports spectatorship, competition sports, and travel for leisure. Use note: For data on exercise for keeping fit, use 'Physical fitness and exercise'.
THE TOTAL NUMBER OF (REGULAR) READERS OF A NEWSPAPER; ALL, OR A SECTION, OF SUCH READERS CONSIDERED COLLECTIVELY
THE MANNER, PURPOSE, FREQUENCY, ETC., OF READERS' USE OF BOOKS
COVERS ADVERTISING FROM COMMERCIAL SOURCES ONLY
ACCESS TO THE INTERNET, WHICH MAY BE VIA COMPUTER, MOBILE PHONE, DIGITAL TELEVISION, OR OTHER MEDIUM
A GENERIC TERM FOR ONE-WAY BROADCAST INFORMATION SERVICES WHICH USE AN ADAPTED TELEVISION SET TO DISPLAY A LIMITED NUMBER OF FRAMES, CONSISTING OF TEXT AND SIMPLE BLOCK GRAPHICS
NON-VERBAL COMMUNICATION VIA MOBILE PHONE
ACCESS TO INFORMATION AND COMMUNICATIONS TECHNOLOGY
USE OF DIGITAL TECHNOLOGY IN ORDER TO CHANGE PROCESSES