Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly. The survey was carried out by TNS Gallup and involved 766 individuals who were interviewed by telephone between October 28 and November 14, 2005. The survey comprised 28 institutions/companies/brands and 10 leaders. The 2005 survey also included questions regarding opinions about the future. Purpose: To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.
Holmberg, S. & Weibull, L. (2005) Förtroendebarometer 2005. Förtroende för samhällsinstitutioner, massmedier, företag och ledare. Paper presenterat vid MedieAkademins seminaruim på Göteborgs universitet 2005-12-01, Göteborg
Department of Journalism Media and Communication
Data referring to any type of mass media. For example, printed or online newspapers, magazines, television and the radio. Use note: Social media are indexed with 'Information society'.
CITIZENS' ACCEPTANCE OF THEIR POLITICAL LEADERS, INSTITUTIONS, AND SYSTEMS OF DEMOCRACY.
documentation/Code book Institutional trust 2005.pdf
documentation/Förtroendebarometer 2005.pdf
documentation/Kodbok Förtroendebarometer 2005.pdf