Sweden now 1974-II_3
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1974-II, covering the period 1974-03-18 to 1974-05-29.
Documentation files
Documentation files
Citation and access
Citation and access
Method and outcome
Method and outcome
Data collection - Self-administered questionnaire: paper
Data collection - Self-administered questionnaire: paper
Geographic coverage
Geographic coverage
Topic and keywords
Topic and keywords
Relations
Relations
Publications
Publications
Metadata
Metadata
