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Sweden now 1974-II_3

Sverige nu 1974-II
https://doi.org/10.5878/002768

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1974-II, covering the period 1974-03-18 to 1974-05-29.

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Data collection Self-administered questionnaire: paper

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Version 1.0
doris
IMU-Testologen AB