ORVESTO 1976-I

doi:10.5878/002784

Sweden now 1976-I

Sverige nu 1976-I

https://doi.org/10.5878/002784

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. Questions put in the 1976 survey are replications from the years before. Purpose: Collect broad information about interests, purchasing habits and media choices

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IMU-Testologen AB

Sweden now 1976-I

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