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Sweden now 1976-II_3

Sverige nu 1976-II
https://doi.org/10.5878/002781

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. Questions put in the 1976 survey are replications from the years before. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1976-II, covering the period 1976-02-19 to 1976-04-28.

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Data collection Självadministrerat frågeformulär: papper

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Version 1.0
doris
IMU-Testologen AB