Local study of reading habits

To monitor the development of newspapers among the Swedish population, especially their role in relation to other media, a research program named Dagspresskollegiet was set up in 1979. Dagspresskollegiet was founded by the Association of Swedish Newspaper Publishers at the University of Gothenburg. The purpose for Dagspresskollegiet as a program, is to do long-term research and illustrate the national press and it's development in Sweden from a readers point of view. Two different types of annual studies about newspapers and other media was initiated. The first of them - Läsvanestudien (The study of reading habits) - deals with frequency of habits, the other one - Mediebarometern (Media Barometer) - deals with recency or actual reading. Both of these studies are national representative, survey studies. Local studies of media use are also done in cooperation with local and regional newspapers. The character of these are that they usually use the same questions as in Läsvanestudien, which makes it possible to do comparative studies between different districts and between districts and the national average.