The Media Barometer 2020
https://doi.org/10.5878/jegq-gh64
The Media Barometer has been conducted annually since 1979. Through 2018, the Media Barometer was conducted as a telephone-only survey. Since 2019, the results are based on answers collected via a combined web and telephone survey. Traditionally, the results referred to the Swedish population aged 9–79, but in 2020, the sample frame was expanded to ages 9–85.
Documentation files
Documentation files
Citation and access
Citation and access
Data access level:
Creator/Principal investigator(s):
- Karin Hellingwerf-Björkqvist - University of Gothenburg
- Jonas Ohlsson - University of Gothenburg - Nordicom
Research principal:
Data contains personal data:
No
Citation:
Language:
Method and outcome
Method and outcome
Unit of analysis:
Population:
Individuals aged 9-85 years
Time method:
Sampling procedure:
Time period(s) investigated:
Variables:
187
Number of individuals/objects:
6018
Response rate/participation rate:
21%
Description of the response rate/participation rate:
21 percent of the gross sample. The survey is designed to be as representative as possible. This means that the sample size of some subgroups of the population has been scaled up, while others have been scaled down. The background factors that have been taken into account in the design of the quota sample are age, gender and county.
Data format/data structure:
Data collection - Self-administered questionnaire: Web-based (CAWI)
Data collection - Self-administered questionnaire: Web-based (CAWI)
Mode of collection:
Self-administered questionnaire: Web-based (CAWI)
Source of the data:
- Population group
Data collection - Telephone interview
Data collection - Telephone interview
Mode of collection:
Telephone interview
Description of the mode of collection:
Telephone interviews (Questionnaire) - Follow-up with the help of telephone interviews to those who did not answer the survey on the web
Source of the data:
- Population group
Geographic coverage
Geographic coverage
Geographic location:
Highest geographic unit:
Country
Administrative information
Administrative information
Responsible department/unit:
Nordicom - Nordic Information Centre for Media and Communication Research
Commissioning organisation:
- Ministry of Culture
Funding
Funding
Funding agency:
- Ministry of Culture
Topic and keywords
Topic and keywords
CESSDA Topic Classification:
Standard för svensk indelning av forskningsämnen 2025:
Relations
Relations
Related research data:
Publications
Publications
Link to publication list:
Citation:
Nordicom Sverige. 2021. Mediebarometern 2020, Göteborg: Nordicom.
ISBN:
978-91-88855-48-0
Metadata
Metadata
Version 1
