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Data for: Ethical Trade-Offs in Fast Fashion: Exploring Social, Environmental, and Health Dimensions in Clothing Consumption

https://doi.org/10.5878/gtq1-m341
This dataset is based on a choice experiment survey conducted with 1721 respondents aged 18 and above residing in Sweden in February 2024. The study “Ethical Trade-Offs in Fast Fashion: Exploring Social, Environmental, and Health Dimensions in Clothing Consumption” was conducted to determine Swedish consumers’ preferences for a T-shirt with different levels of health risks for the consumer, environmental impacts, and working conditions during production. We estimate the marginal willingness to pay (MWTP) for these attributes and explore consumers' ethical trade-offs between them. We conduct the same analysis for consumers buying a t-shirt for themselves and parents purchasing a t-shirt for their children. The dataset is included as an excel file. Coding was done in Nlogit and these codes as well as the questionnaire are included in separate files.
Download documentation (5 files / 154.36 KiB)

Documentation files

  • ethical_fast_fashion_code.pdf
    84.26 KiB
  • ethical_fast_fashion_questionnaire.docx
    32.42 KiB
  • ethical_fast_fashion_readme.txt
    581 Bytes
  • ethical_fast_fashion_variables_correspondance.xlsx
    12.46 KiB
  • ethical_fast_fashion_variables_description.docx
    24.65 KiB

Citation and access

Data access level:

Creator/​Principal investigator(s):

  • Daniel Slunge - University of Gothenburg - School of Business, Economics and Law
  • Elina Lampi - University of Gothenburg - School of Business, Economics and Law
  • Anders Boman - University of Gothenburg - School of Business, Economics and Law
  • Mitesh Kataria - University of Gothenburg - School of Business, Economics and Law

Research principal:

Data contains personal data:

Yes

Type of personal data:

Age, gender, education

Citation:

Language:

Method and outcome

Unit of analysis:

Population:

Respondents were drawn from a web-based panel of randomly recruited participants in Sweden aged 18 and above

Time method:

Sampling procedure:

Description of sampling:

The survey was conducted in February 2024 and was distributed through a web-based panel of randomly recruited participants in Sweden. In total 1721 answers were collected, 1283 from the General Sample and 438 from the Parents Sample. The survey to the General Sample used in this study can be found as supplementary information.

Time period(s) investigated:

Data format/​data structure:

Data collection Interview

Mode of collection:

Interview

Time period(s) for data collection:

2024-02-01 - 2024-02-29

Source of the data:

  • Events/Interactions

Geographic coverage

Geographic location:

Administrative information

Responsible department/​unit:

Environment for Development, School of Business, Economics and Law

Ethics Review:

Swedish Ethical Review Authority - 2023-04621-01

Topic and keywords

CESSDA Topic Classification:

Standard för svensk indelning av forskningsämnen 2025:

Keywords:

Publications

Citation:

Boman, A., Kataria, M., Lampi, E., Slunge, D. (2025). Ethical trade-offs in fast fashion: Exploring social, environmental, and health dimensions in clothing consumption. Ecological Economics (242), 108878. https://doi.org/10.1016/j.ecolecon.2025.108878Opens in a new tab

Contact

Metadata

Version 1
doris
gu_en
Published:|Updated: