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The Media Barometer 2023

https://doi.org/10.5878/jxwr-k334
The Media Barometer has been conducted annually since 1979. Through 2018, the Media Barometer was conducted as a telephone-only survey. Since 2019, the results are based on answers collected via a combined web and telephone survey. Traditionally, the results referred to the Swedish population aged 9–79, but in 2020, the sample frame was expanded to ages 9–85. The dataset consists of response data from the Media Barometer 2023 in the form of an SPSS data file with variable and value labels. The questionnaire for the Media Barometer 2023 consisted of 54 media-related questions divided into four areas: 1) Access to different media and media technologies, 2) Use of different media and media content during the previous day (alt. last week/month), 3) Time of use for different media, and 4) Consumption of news in different media. The form ended with eight questions about the respondent's background and living situation. A number of these questions were only asked to persons who were older than 17 during the survey year. It concerned questions about employment, income and level of education. All questions in the form had fixed answer options.
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Citation and access

Data access level:

Creator/​Principal investigator(s):

Research principal:

Data contains personal data:

No

Citation:

Language:

Method and outcome

Unit of analysis:

Population:

Individuals aged 9-85 years

Time method:

Sampling procedure:

Description of sampling:

The Media Barometer aims to describe the Swedish population’s use of and access to various media. By “population,” this refers to all individuals aged 9 to 85 who are registered residents in Sweden, regardless of citizenship. A sampling frame of 120,000 randomly selected individuals has been drawn from the Swedish Tax Agency’s register service, Navet, for the first part of the data collection period (starting at the end of January) and the second part (starting at the end of August). Different segments of the population have varying tendencies to respond to surveys. The difference in response rates between different groups has increased over time. To ensure a robust response base across various population groups, a stratified sampling method has been used. The sample has been stratified by gender, age, and place of residence. This means that the sample size for certain subgroups of the population has been scaled up, while others have been scaled down. This may introduce some uncertainty in the accuracy of responses to questions where there are larger differences within the population, such as between different generations.

Time period(s) investigated:

Variables:

182

Number of individuals/​objects:

6029

Data format/​data structure:

Data collection Self-administered questionnaire

Mode of collection:

Self-administered questionnaire

Description of the mode of collection:

The 2023 Media Barometer has been conducted as a combined web and telephone survey. All people in the sample were initially contacted via letter with log-in details for a web survey. Responding via telephone interview was available for those who preferred to complete the survey by phone.

Time period(s) for data collection:

2023-01 - 2023-12

Source of the data:

  • Population group

Geographic coverage

Geographic location:

Highest geographic unit:

Country

Administrative information

Responsible department/​unit:

Nordicom - Nordic Information Centre for Media and Communication Research

Contributor(s):

Commissioning organisation:

  • Ministry of Culture

Topic and keywords

CESSDA topic classification:

Swedish Standard Classification of Research Subjects 2025:

Keywords:

Relations

Website:

Related research data:

Publications

Link to publication list:

Citation:

Ohlsson, J. (Red.). (2024). Mediebarometern 2023. Göteborg: Nordicom

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Metadata

Version 1
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