Data for: Tasting accents: Three studies on the influence of regional accents on people's expectation and perception of food

This dataset contains 20 audio files and raw data from three studies about the effect of accents on the expectations and perceptions of food. The audio files are small descriptions of the food stimuli recorded by a dialect specialist in four different accents from four Swedish counties (Skåne, Värmland, Stockholm, and Norrland) chosen to represent, respectively, the south, west, east, and north of the country. Study 1 contains data on 302 consumers’ liking of a vegan cream cheese and jam sandwich after they heard a description of the sandwich in the four mentioned accents. It also shows the willingness to meet (WTM) and a check-all-that-apply (CATA) description of the person telling a short story in the four different accents. Study 2 contains data on 314 consumers’ liking and CATA description of one dried pork sausage and one dried vegan sausage after hearing descriptions in two different accents (northern and southern). Study 3 contains data on 314 consumers’ willingness to try (WTT) and CATA description of four regional dishes after seeing a picture and listening to a description of them in the four different accents. All data was collected through online questionnaires hosted on EyeQuestion between February and Juni of 2025.