Data for: Paired with responsibility: Non-alcoholic beers are less liked when tasted alone but perform just as well as in food pairing
https://doi.org/10.60689/2db5-zb46
This dataset contains the results of a consumer sensory test with 66 participants evaluating three beer types (a pilsner, an IPA, and a wheat beer) in their alcoholic (AL) and non-alcoholic (NA) versions, a total of six beers. All participants tasted each beer sample twice, first alone, then paired with skagenröra, a traditional Swedish shrimp salad. Participants evaluated liking using a 7-points hedonic scale; and flavor intensity, sourness, and bitterness using a 5-points just-about-right (JAR) scale. The data was collected at campus Grythyttan of Örebro University, Sweden, in November of 2025.
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Citation and access
Citation and access
Access level:
Creator/Principal investigator(s):
Research principal:
Data contains personal data:
No
Citation:
Language:
Method and outcome
Method and outcome
Unit of analysis:
Population:
66 consumers of beer at campus Grythyttan of Örebro University
Time method:
Sampling procedure:
Description of sampling:
Participants were recruited via posters at the School of Hospitality, Culinary Arts and Meal Science of Örebro University, Sweden. A total of 66 students, staff, and visitors consented to take part and completed the experiment. The participants were 52% women and 48% men, with 76% aged 18–29 years, 9% aged 30–39 years, and 11% aged 50–65 years.
Time period(s) investigated:
Variables:
16
Number of individuals/objects:
66
Response rate/participation rate:
100%
Geographic coverage
Geographic coverage
Geographic location:
Geographic description:
Grythyttan, Sweden
Administrative information
Administrative information
Responsible department/unit:
School of Hospitality, Culinary Arts and Meal Science
Topic and keywords
Topic and keywords
CESSDA topic classification:
Swedish Standard Classification of Research Subjects 2025:
Publications
Publications
Citation:
Scander, H., Swahn, J., & Baptista, I. (2026). Paired with responsibility: Non-alcoholic beers are less liked when tasted alone but perform just as well as alcoholic beers in food pairing. In International Journal of Gastronomy and Food Science (No. 101536; Vol. 44). https://doi.org/10.1016/j.ijgfs.2026.101536
