Data for: Paired with responsibility: Non-alcoholic beers are less liked when tasted alone but perform just as well as in food pairing
https://doi.org/10.60689/2db5-zb46
This dataset contains the results of a consumer sensory test with 66 participants evaluating three beer types (a pilsner, an IPA, and a wheat beer) in their alcoholic (AL) and non-alcoholic (NA) versions, a total of six beers. All participants tasted each beer sample twice, first alone, then paired with skagenröra, a traditional Swedish shrimp salad. Participants evaluated liking using a 7-points hedonic scale; and flavor intensity, sourness, and bitterness using a 5-points just-about-right (JAR) scale. The data was collected at campus Grythyttan of Örebro University, Sweden, in November of 2025.
Documentation files
Documentation files
Citation and access
Citation and access
Data access level:
Creator/Principal investigator(s):
Research principal:
Data contains personal data:
No
Citation:
Language:
Method and outcome
Method and outcome
Unit of analysis:
Population:
66 consumers of beer at campus Grythyttan of Örebro University
Time method:
Sampling procedure:
Description of sampling:
Participants were recruited via posters at the School of Hospitality, Culinary Arts and Meal Science of Örebro University, Sweden. A total of 66 students, staff, and visitors consented to take part and completed the experiment. The participants were 52% women and 48% men, with 76% aged 18–29 years, 9% aged 30–39 years, and 11% aged 50–65 years.
Time period(s) investigated:
Variables:
16
Number of individuals/objects:
66
Response rate/participation rate:
100%
Geographic coverage
Geographic coverage
Geographic location:
Geographic description:
Grythyttan, Sweden
Administrative information
Administrative information
Responsible department/unit:
School of Hospitality, Culinary Arts and Meal Science
Topic and keywords
Topic and keywords
CESSDA topic classification:
Swedish Standard Classification of Research Subjects 2025:
Publications
Publications
Citation:
Scander, H., Swahn, J., & Baptista, I. (2026). Paired with responsibility: Non-alcoholic beers are less liked when tasted alone but perform just as well as alcoholic beers in food pairing. In International Journal of Gastronomy and Food Science (No. 101536; Vol. 44). https://doi.org/10.1016/j.ijgfs.2026.101536
