Sweden now 1977-II_2
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991. In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1977 is almost a total replication from the year before. The only exception is that a group of questions about decisional power in the household have been added. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1977-II, covering the period 1977-01-11 to 1977-03-28.
Documentation files
Documentation files
Citation and access
Citation and access
Method and outcome
Method and outcome
Data collection - Self-administered questionnaire: paper
Data collection - Self-administered questionnaire: paper
Geographic coverage
Geographic coverage
Topic and keywords
Topic and keywords
Relations
Relations
Publications
Publications
Metadata
Metadata
