Skip to main content
Researchdata.se
  • This version has been withdrawn and the data are no longer available from Researchdata.se. Please note that there may be a newer version available. Withdrawn as data is included in https://doi.org/10.5878/002784. Use variable for survey round (V6=5) to extract data for ORVESTO 76 P-5005.

Sweden now 1976-I_2

Sverige nu 1976-I
https://doi.org/10.5878/002785
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. Questions put in the 1976 survey are replications from the years before. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1976-I, covering the period 1975-09-26 to 1975-11-28.

Citation and access

Method and outcome

Data collection Self-administered questionnaire: paper

Geographic coverage

Topic and keywords

Relations

Publications

Metadata

Version 1.0
doris
IMU-Testologen AB