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  • This version has been withdrawn and the data are no longer available from Researchdata.se. Please note that there may be a newer version available. Withdrawn as data is included in https://doi.org/10.5878/002779. Use variable for survey round (V6=1) to extract data for ORVESTO 76 P-6001.

Sweden now 1976-II_3

Sverige nu 1976-II
https://doi.org/10.5878/002781
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. Questions put in the 1976 survey are replications from the years before. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1976-II, covering the period 1976-02-19 to 1976-04-28.

Documentation files

  • 0057_1.html
    193.45 KiB
  • 0057_2.html
    190.59 KiB
  • 0057_3.html
    189.28 KiB
  • 0057_4.html
    189.47 KiB
  • 0057_5.html
    189.81 KiB

Citation and access

Data access level:

Creator/Principal investigator(s):

  • Testologen Ltd.

Research principal:

Data contains personal data:

No

Citation:

Language:

Method and outcome

Unit of analysis:

Population:

Individuals aged 15-67 years

Time method:

Sampling procedure:

Description of sampling:

Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated:

Variables:

257

Number of individuals/objects:

1772

Weighting:

Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5

Data format/data structure:

Data collection Self-administered questionnaire: Paper

Mode of collection:

Self-administered questionnaire: Paper

Time period(s) for data collection:

1976-02-19 - 1976-02-19

Data collector:

  • Testologen Ltd.

Source of the data:

  • Population group

Instrument

Name:

Type:

Structured questionnaire

Geographic coverage

Geographic location:

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Topic and keywords

CESSDA Topic Classification:

Standard för svensk indelning av forskningsämnen 2025:

Keywords:

Relations

Related research data:

Publications

Citation:

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Citation:

Testologen Ltd. (1976) Orvesto 1976-II : Hela riket. Sollentuna: Testologen Ltd.

Metadata

Version 1.0
doris
IMU-Testologen AB
Published:|Updated: