Sweden now 1975-II_5
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1975-II, covering the period 1975-04-14 to 1975-07-08.
Documentation files
Documentation files
Citation and access
Citation and access
Method and outcome
Method and outcome
Data collection - Self-administered questionnaire: paper
Data collection - Self-administered questionnaire: paper
Geographic coverage
Geographic coverage
Topic and keywords
Topic and keywords
Relations
Relations
Publications
Publications
Metadata
Metadata
