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  • This version has been withdrawn and the data are no longer available from Researchdata.se. Please note that there may be a newer version available. Withdrawn as data is included in https://doi.org/10.5878/002766. Use variable for survey round (V6=3) to extract data for ORESTO 74 P-843.

Sweden now 1974-II_4

Sverige nu 1974-II
https://doi.org/10.5878/002769
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added. Purpose: Collect broad information about interests, purchasing habits and media choices Subset of Sweden Now 1974-II, covering the period 1974-04-05 to 1974-06-14.

Documentation files

  • 0078_1.html
    193.6 KiB
  • 0078_2.html
    192.86 KiB
  • 0078_3.html
    192.8 KiB
  • 0078_4.html
    192.83 KiB
  • 0078_5.html
    193.23 KiB

Citation and access

Data access level:

Creator/Principal investigator(s):

  • Testologen Ltd.

Research principal:

Data contains personal data:

No

Citation:

Language:

Method and outcome

Unit of analysis:

Population:

Individuals aged 15-67 years

Time method:

Sampling procedure:

Description of sampling:

Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated:

Variables:

267

Number of individuals/objects:

1772

Weighting:

Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.

Data format/data structure:

Data collection Self-administered questionnaire: Paper

Mode of collection:

Self-administered questionnaire: Paper

Time period(s) for data collection:

1974-04-05 - 1974-06-14

Data collector:

  • Testologen Ltd.

Source of the data:

  • Population group

Geographic coverage

Geographic location:

Lowest geographic unit:

A-region

Highest geographic unit:

Country

Topic and keywords

CESSDA Topic Classification:

Standard för svensk indelning av forskningsämnen 2025:

Keywords:

Relations

Related research data:

Publications

Citation:

Testologen Ltd. (1974) Orvesto 1974-II. Sollentuna: Testologen Ltd.

Citation:

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Metadata

Version 1.0
doris
IMU-Testologen AB
Published:|Updated: