Sweden now 1973-II

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. A major part of the 1973 survey is a replication of Sweden Now 1972. The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services. Purpose: Collect broad information about interests, purchasing habits and media choices