Advertising and changes in society 1950-1975
https://doi.org/10.5878/002320
This study is part of a research program about cultural indicators in Sweden, 'Kulturindikatorer: Svensk symbolmiljö 1945-1975'. Primarily the study is about the imagination of advertisements, but the study also deals with the interplay between the content of the advertisement and other parts of the world of ideas in society, and between the content of advertisement and the material development. The content analyse is divided into three parts; the description of people in advertisements (sex, age, occupation, relations, etc.); environments occurring in the advertisements; statements about the product, and rhetoric used to influence buying the product.
Citation and access
Citation and access
Data access level:
Creator/Principal investigator(s):
- Gunnar Andrén - Stockholm University - Centrum för masskommunikationsforskning
- Kjell Nowak - Stockholm University - Centrum för masskommunikationsforskning
Research principal:
Data contains personal data:
No
Citation:
Language:
Method and outcome
Method and outcome
Unit of analysis:
Population:
Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.
Time method:
Time period(s) investigated:
Variables:
152
Number of individuals/objects:
2312
Data format/data structure:
Data collection - Compilation/Synthesis
Data collection - Compilation/Synthesis
Mode of collection:
Compilation/Synthesis
Time period(s) for data collection:
1976-01-01 - 1976-01-01
Data collector:
- Stockholm University, Centrum för masskommunikationsforskning
Source of the data:
- Communications: Public
- Communications
Geographic coverage
Geographic coverage
Geographic location:
Administrative information
Administrative information
Responsible department/unit:
Centrum för masskommunikationsforskning
Funding
Funding
Funding agency:
- Bank of Sweden Tercentenary Foundation
Topic and keywords
Topic and keywords
CESSDA Topic Classification:
Standard för svensk indelning av forskningsämnen 2025:
Publications
Publications
Citation:
Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
Links:
ISBN:
91-44-19551-6
Metadata
Metadata
Version 1.0
