Sweden now 1981-II
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991. A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers. Purpose: Collect broad information about interests, purchasing habits and media choices
Documentation files
Documentation files
Citation and access
Citation and access
Method and outcome
Method and outcome
Data collection - Self-administered questionnaire: paper
Data collection - Self-administered questionnaire: paper
Geographic coverage
Geographic coverage
Topic and keywords
Topic and keywords
Relations
Relations
Publications
Publications
Metadata
Metadata
