Media Barometer 2009

Individuals aged 9-79 years

Data collection was performed for 42 randomly selected days during the periods from 5/2 to 17/6 and 9/8 to 11/12 2009. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 8145 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 7122 people was achieved. Of these, interviews were conducted with 4699 people. This means that the survey has a response rate of 66 percent. The proportion of pronounced refusals was 18 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.