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Media Barometer 2011

https://doi.org/10.5878/002105
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. Purpose: Describe the trends and changes in people's use of mass media.
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Documentation files

  • Frågeformulär2011.pdf
    381.54 KiB
  • Kodbok2011.pdf
    527.69 KiB

Citation and access

Data access level:

Creator/Principal investigator(s):

Research principal:

Data contains personal data:

No

Citation:

Language:

Method and outcome

Unit of analysis:

Population:

Individuals aged 9-79 years

Time method:

Sampling procedure:

Description of sampling:

Data collection was performed for 42 randomly selected days during the periods from 10/2 to 17/6 and 16/8 to 13/12 2011. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 8 107 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 6 821 people was achieved. Of these, interviews were conducted with 4 427 people. This means that the survey has a response rate of 65 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Time period(s) investigated:

Variables:

786

Number of individuals/objects:

4427

Response rate/participation rate:

65%

Data format/data structure:

Data collection Telephone interview

Mode of collection:

Telephone interview

Time period(s) for data collection:

2014-02-10 - 2014-06-17

Data collector:

  • Pilen Business Development

Source of the data:

  • Population group

Data collection Telephone interview

Mode of collection:

Telephone interview

Time period(s) for data collection:

2014-08-16 - 2014-12-13

Data collector:

  • Pilen Business Development

Source of the data:

  • Population group

Geographic coverage

Geographic location:

Lowest geographic unit:

Parish

Highest geographic unit:

Country

Administrative information

Responsible department/unit:

Nordicom - Nordic Information Centre for Media and Communication Research

Topic and keywords

CESSDA Topic Classification:

Standard för svensk indelning av forskningsämnen 2025:

Keywords:

Relations

Related research data:

Publications

Citation:

Nordicom Sverige. 2012. Nordicom-Sveriges Mediebarometer 2011. Nordicom Sverige. 978-91-86523-40-4

Links:

  • ISBN:

    978-91-86523-40-4

Metadata

Version 1.0
doris
gu_en
Published:|Updated: