Institutional Trust 2011

Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly. The survey was carried out by TNS Sifo and involved 1021 individuals who answered a web survey between November 3 and 7, 2011. The 2011 survey also included questions about the media coverage of various institutions and groups, and how the Swedish people view the future of Public Service. Purpose: To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.