The Media Barometer 2016

• University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research

• University of Gothenburg

  Opens a new window at ror.org.

  ROROpens in a new tab

• Access to data is restricted

• Individual

Individuals aged 9-79 years

• Longitudinal

• Probability

Data collection was performed for 63 randomly selected days during the periods from 3/2 to 15/6 and 6/8 to 15/12 2016. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 9 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 16 990 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 12 057 people was achieved. Of these, interviews were conducted with 6 002 people. This means that the survey has a response rate of 50 percent. The proportion of pronounced refusals was 27 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

• 2016 - 2016

711

6002

50%

• Numeric

Interview

2016-02-03 - 2016-12-15

• CMA Research

• Population group

• Sweden

• Society and culture
• Media, communication and language

• Social sciences
• Media studies

• Listening to music
• Cinema attendance
• News
• Television viewing
• Books
• Music
• Radio
• Video-audio media
• Social media
• Radio listening

• daily press

• http://nordicom.gu.se/sv/aktuellt/nyheter/mediebarometerns-forsta-resultat-2017Opens in a new tab