Media barometer 1981
https://doi.org/10.5878/000961
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.
Purpose:
Describe the trends and changes in people's use of mass media.
Citation and access
Citation and access
Data access level:
Creator/Principal investigator(s):
- Radio Sweden - Publik- och programforskning
Research principal:
Data contains personal data:
No
Citation:
Language:
Method and outcome
Method and outcome
Unit of analysis:
Population:
Individuals aged 9-79 years
Time method:
Sampling procedure:
Description of sampling:
Urvalet är riksomfattande och slumpmässigt, draget från registret över totalbefolkningen, och omfattar personer födda 1902-1972.
Time period(s) investigated:
Variables:
37
Number of individuals/objects:
1090
Data format/data structure:
Data collection - Telephone interview
Data collection - Telephone interview
Mode of collection:
Telephone interview
Time period(s) for data collection:
1981-10-11 - 1981-10-17
Data collector:
- Radio Sweden
Source of the data:
- Population group
Geographic coverage
Geographic coverage
Geographic location:
Highest geographic unit:
Country
Administrative information
Administrative information
Responsible department/unit:
Publik- och programforskning
Topic and keywords
Topic and keywords
CESSDA Topic Classification:
Standard för svensk indelning av forskningsämnen 2025:
Relations
Relations
Related research data:
Publications
Publications
Citation:
Weibull, Lennart (1984) Dagspress & etermedier i Sverige 1979-1983. Rapport nr 1. Göteborg: Avdelningen för masskommunikation.
Citation:
Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Links:
Citation:
Publik- och programforskning (PUB), Sveriges Radio (1981) PUB informerar December 1981. Mediebarometern 1981. Stockholm: Swedish Broadcasting Corporation.
Metadata
Metadata
Version 1.0
Radio Sweden